Growth · Partnerships · GTM
I work across growth, distribution and new business. I take things from idea to launch to optimisation, then build the system so the next one gets easier.
I’ve spent the last few years working across growth, partnerships, distribution and new business, usually somewhere between the idea and the actual execution.
I like figuring out what needs to happen next: who to talk to, where the users are, whether the numbers make sense, what needs to be tracked, and how to get the thing moving.
At Parivestra, I got to put that approach to work across growth, partnerships and distribution, while building the processes and playbooks around it.
Give me something messy. I’ll figure it out, make it work, and then build the playbook so we don’t solve the same problem twice.
Big enough to understand scale. Hands-on enough to know where things break.
Monthly budgets handled
Brands worked across
Brand and vendor relationships built
People led and coordinated
Events planned and executed
Processes, partnerships and growth systems built
OEM, native, web, programmatic, in-app and offline
I like taking something messy, making it work, and leaving behind something that can keep working.
Built the templates, commercial frameworks, tracking workflows, reporting structures and optimisation playbooks that turned fragmented campaign execution into a repeatable system the team could actually use.
I look at GTM from the distribution side: who are we trying to reach, where do they already exist, and what is the most effective way to get in front of them? Worked across OEM, native, web, programmatic and in-app inventories to turn that thinking into practical acquisition strategies.
Built a repeatable process for taking opportunities from the first conversation through commercials, tracking, launch and optimisation, turning relationship building into an actual revenue motion.
The way I tend to work when there isn’t a neat answer sitting in front of me.
I look for where there is room to grow, whether that is a new market, distribution channel, partnership or way of reaching the right users.
I take the idea out of the conversation and into the real world. I figure out the people, numbers, process and moving parts needed to get it working.
Once something works, I try to make it repeatable. Better processes, clearer ownership, smarter reporting and a playbook for the next time around.
Three different environments. A lot of figuring things out.
Founder’s Office · Growth & Partnerships
Worked across growth, partnerships, distribution and new business. Took opportunities from first conversation through commercials, tracking, launch and optimisation, while building the processes around them.
First Hire · Marketing & Operations
Worked across marketing, operations, events and customer acquisition while helping build the business from its early stage. This was where I learned to move quickly, own the gaps and figure things out as I went.
E-commerce Backend · Brand Clients
Worked on e-commerce backend operations for brand clients, learning how large teams, processes and systems come together behind the scenes, and how much good execution depends on getting the details right.
I’ve also spent a lot of time organising people, running events, building things from scratch, and learning from what didn’t work.